Atlantic Broadband SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 538
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SWOT Analysis of Atlantic Broadband with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlantic Broadband

Parent Company

CogeCo

Category

TV, Internet And Phone Services

Sector

Telecommunications

Tagline/ Slogan

What You Want. Instantly

USP

Reliable and Fast local service

STP

Segment

Western Pennsylvania, Miami, Maryland/Delaware and South Carolina

Target Group

Residential and Business Communities

Positioning

Servicing by being the best in the industry

SWOT Analysis

Strengths

1. Bundle pricing in its offers is attractive fir customers
2. Reliable Services and fast local support
3. First to market the game changing multi-screen digital entertainment service from TIVO
4. Availability across a vast region

5. Products and services include Cablecasting, Broadband Internet, VoIP

Weaknesses

1. Might lose the first movers advantage
2. Newer technology adoption and low branding through social media would affect brand

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions of bigger brand would weaken its presence

Competition

Competitors

1. Verizon
2. AT&T
3. Frontier Communications



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