Bek Telephone SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 443

SWOT Analysis of Bek Telephone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bek Telephone

Parent Company

Bek Communications


TV, Internet and Phone



Tagline/ Slogan

Connections that matter


24*7 network monitoring and reporting



South Central North Dakota and Rural Bismarck Area

Target Group

Residential and Business Communities


Value added services

SWOT Analysis


1. Heavy investments to deliver state of the arts services
2. 1,400+ mile fiber optic backbone that supports a digital host switch in Steele with many digital remote switches for TDM services
3. Catering services to remote areas
4. Adopting a protection plus plan

5. Regionally a strong brand name in the telephone, internet, TV services


1. Over dependence on internet and limited customer base
2. Consumer reactions in remote areas and low geographic reach of thee brand


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions



1. Allied Inc.
2. Century Link Fargo
3. Act Wifi Access connect technologies


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