Bek Telephone SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 526
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SWOT Analysis of Bek Telephone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bek Telephone

Parent Company

Bek Communications

Category

TV, Internet and Phone

Sector

Telecommunications

Tagline/ Slogan

Connections that matter

USP

24*7 network monitoring and reporting

STP

Segment

South Central North Dakota and Rural Bismarck Area

Target Group

Residential and Business Communities

Positioning

Value added services

SWOT Analysis

Strengths

1. Heavy investments to deliver state of the arts services
2. 1,400+ mile fiber optic backbone that supports a digital host switch in Steele with many digital remote switches for TDM services
3. Catering services to remote areas
4. Adopting a protection plus plan

5. Regionally a strong brand name in the telephone, internet, TV services

Weaknesses

1. Over dependence on internet and limited customer base
2. Consumer reactions in remote areas and low geographic reach of thee brand

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Allied Inc.
2. Century Link Fargo
3. Act Wifi Access connect technologies


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