Brandenburg Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 443
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SWOT Analysis of Brandenburg Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brandenburg Telephone Company

Parent Company

Brandenburg Telecom LLC

Category

TV, Phone and Internet

Sector

Telecommunications

Tagline/ Slogan

Your choice for communications

USP

Traditional telephone Service

STP

Segment

TV, internet services

Target Group

Residential and Business Communities

Positioning

Upholding The Traditional system of communication

SWOT Analysis

Strengths

1. E-billing services gives convenient options to customers
2. Bundle pricing attracts customers through options
3. Advertisement offerings
4. Dial up And DSL internet connections and  Digital Video all on the same line

Weaknesses

1. Geographically not as big as global competitors
2. Dial up is going extinct
3. Competitor movement is very fast reducing market share

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Century Link
2. Qwest
3. Verizon



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