Broadview Networks SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 551
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SWOT Analysis of Broadview Networks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Broadview Networks

Parent Company

Broadview

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Provider of cloud-based solutions and linking traditional technologies with next-gen services

STP

Segment

Telecommunications for individuals and companies

Target Group

Small and medium sized businesses

Positioning

A provider who designs award-winning IP telephony

SWOT Analysis

Strengths

1. Leading Provider of IT and communications services nationwide

2. Wide product offerings
3. Widespread reach, connectivity to almost all locations
4. Quality Services
5. Deliver a complete portfolio of voice, data and Internet services

6. Businesses’ Reliable

Weaknesses

1. Overpriced as compared to competition and low geographic reach
2. Customer service not as efficient or developed as big global players

3. Bankruptcy has affected brand image

Opportunities

1. Emerging business markets with IT solutions requirement
2. Less players in the market

3. Acquired Businesses and tie-ups with big players

Threats

1. Bankruptcy can affect brand
2. Competitors increasing their practices can reduce market share

3. Increasing cost of operations and fluctuating economic conditions can be a concern

Competition

Competitors

1. Shoretel
2.Ring Central
3.8x8



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