Cellular One SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 457
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SWOT Analysis of Cellular One with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cellular One

Parent Company

Trilogy Partners

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

Live Connected

USP

Telephone services with phones and accessories

STP

Segment

Customer base in USA

Target Group

Middle and upper middle class individuals

Positioning

Global communications center

SWOT Analysis

Strengths

1. Customer service and satisfaction

2. Growing customer Base
3. State-of-the-art phones and cutting-edge services
4. Ability to meet dynamic and growing demands

5. Community Engagement

Weaknesses

1. Limited area coverage, limited reach
2. Partners are acquired by the competitors

Opportunities

1. Growing customer base

2. Expansion of existing services into newer areas

3. Better services and more advertising can boost business

Threats

1. Limited reach hence threat from competitors
2. Failure to meet growing demands

3. Economic fluctuations and expense operations can affect business

Competition

Competitors

1.AT&T
2.Verizon



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