COX SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 530
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SWOT Analysis of COX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

COX

Parent Company

Cox Enterprises

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

It's not about being the biggest, it's about being the best

USP

Affordability, saving customers money

STP

Segment

Telecommunication

Target Group

Residential Customers in the US

Positioning

High quality and reliability

SWOT Analysis

Strengths

1. Nation’s leading service provider
2. Expanded services to regions throughout the U.S
3. PowerBoost technology is a strong aspect in services
4. High quality and reliable services

5. One of the largest telephone carrier in the US

6. Products and services include Cable networks, TV stations, radio, newspapers, printing, telecommunications, advertising, online properties

7. The company has over 50,000+ employees

Weaknesses

1. Unable to cater to emerging customer demands globally
2.Limited brand awareness and market share compared to global leaders

Opportunities

1. Markets of new solutions
2.Plan of action to enter new markets
3.Deeper Understanding of markets

Threats

1. Competitors with better technology
2.Online threats and cybercriminals
3.Legal actions by customers is a concern

Competition

Competitors

1. Comcast Corporation

2. DIRECTV

3. Time Warner Cable



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