Buckeye Tel SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 513
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SWOT Analysis of Buckeye Tel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buckeye Tel

Parent Company

Buckeye Tel

Category

Cable TV, broadband internet, dial-up internet, wi-fi hotspots, digital voice

Sector

Telecom

Tagline/ Slogan

Life is better with buckeye

USP

Making life easier while a whole range of products

STP

Segment

Cable TV and telecom

Target Group

Individuals, small and medium business/enterprise

Positioning

Provider of whole home solution

SWOT Analysis

Strengths

1. Diverse workforce and skilled expert management
2. Excellent customer service support
3. Provide whole home Solution at one point
4. Regionally a well renowned brand in the US

Weaknesses

1. Limited geography & market share compared to big players
2.Brand is not as established as prominent global players

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Comcast cable
2. Rapid Communications
3. Sportskool



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