Cincinnati Bell SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 591
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SWOT Analysis of Cincinnati Bell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cincinnati Bell

Parent Company

Cincinnati Bell

Category

Local telephone service, wireless

Sector

Telecom

Tagline/ Slogan

You. Entertained.

USP

User customized bundles of voice and internet services

STP

Segment

Telecommunication

Target Group

Individuals, small and medium business/enterprise

Positioning

Striving for customer satisfaction

SWOT Analysis

Strengths

1. Customer service excellence
2. Produce full, fair, accurate, timely, and understandable disclosure in reports and documents filed with regulators in public communication
3. Ensuring enforcement of code of ethics that builds employee trust
4. Management is a team of leaders

5. Its subsidiaries include Cincinnati Bell Telephone, Cincinnati Bell Any Distance, Cincinnati Bell Wireless

6. The company has close to 3000 employees

Weaknesses

1. Risk of becoming an obsolete slow-speed provider
2. Dwindling customer relationships can be interpreted from decreasing number of customers every quarter
3. Low geographic presence & market share due to presence of big players

Opportunities

1. Investment in strategic products like Fioptics, which is now available to 38 percent of the market.
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

competition

Competitors

1. CenturyTel
2. Time warner cable
3. NetTalk



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