Comporium SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 491
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SWOT Analysis of Comporium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Comporium

Parent Company

Comporium

Category

TV, Phone, Internet and Security monitoring

Sector

Telecommunications

Tagline/ Slogan

Make it local

USP

Providing all services at retail level

STP

Segment

York, Lancaster, Lexington, Saluda, Edgefield, Orangeburg and Aiken

Target Group

Residential and Business Communities

Positioning

Providing next generation services

SWOT Analysis

Strengths

1. Providing services at wholesale and retail level
2. Provides complete business communications equipment
3. Major investment in Home Telephone
4. Invested in Data center services

5. Wireless security provider too with a strong presence in the region

6. Over 1000+ employees in the company

Weaknesses

1. Competitors have more advanced technologies
2. The brand has low market share compared to big players
3. Business reach is restricted as compared to big brands

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Satellite Country
2. AT&T
3. Dishnet



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