DeltaCom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 554
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SWOT Analysis of DeltaCom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DeltaCom

Parent Company

EarthLink Business

Category

IT Services

Sector

Telecommunications

Tagline/ Slogan

Harnessing technology to empower people and services

USP

Cloud security

STP

Segment

Telecommunications in the US

Target Group

Business Communities

Positioning

Complete IT solution provider

SWOT Analysis

Strengths

1. Evolved Culture within company
2. Complete solution provider
3. Cloud security gives the customer a sense of satisfaction
4. In trend with technology development

5. The company has over 2000 employees

6. Products & services offered are Landline Telephone Service, Internet Service, Frame Relay, ATM

Weaknesses

1. Extreme volatility in the industry and many competitors in the line
2. The company has limited market share & low presence as compared to global players

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Verizon
2. AT&T
3. ConnectIT



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