Dunbarton Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 551
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SWOT Analysis of Dunbarton Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dunbarton Telephone Company

Parent Company

Dunbarton Telephone Company

Category

TV and Telephone

Sector

Telecommunications

Tagline/ Slogan

Reliable to your doorstep

USP

Among the first telephone companies

STP

Segment

Telecommunication services in US

Target Group

Residential and Business Communities

Positioning

Old and Trustworthy

SWOT Analysis

Strengths

1. Trust is very high with customers
2. Single owned venture shows high stability 
3. Changing with changing times shows adaptibility
4. Dedication to few specific areas

Weaknesses

1. Few services to offer and Social media marketing is low
2. Low expansion and less market share of the brand

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Verizon
2. Paracomm Communications
3. Gemini Telemanagement systems



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