Fairpoint Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 530
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SWOT Analysis of Fairpoint Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fairpoint Communications

Parent Company

Fairpoint Communications

Category

Telephone, TV, Internet and Energy

Sector

Telecommunications

Tagline/ Slogan

Your communication solution is here.

USP

Tailoring the experience for the customers

STP

Segment

Telecommunications

Target Group

Residential, Business and Government sectors

Positioning

100 years of trusted service

SWOT Analysis

Strengths

1. Strong service and trust since its inception
2. One of the largest network in USA especially in the rural areas
3. Superior network through both traditional and IP based services
4. Best in class customer experience

5. Over 3000+ employees in the organization

6. Broadband Internet services, Local wireline, Cable Television are the services offered

Weaknesses

1. The brand has a limited market share compared to global players

2. Low brand awareness compared to bigger players especially after its bankruptcy

Opportunities

1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. Increasing geographic reach can increase brand presence

Threats

1. Increasing competition can reduce market share

2. High operating costs and investments required for the company

3. Govt policies and fluctuating economic scenarios

Competition

Competitors

1. CC communications
2. AT&T
3. ConnectIT



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