General Communication Inc SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 512
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SWOT Analysis of General Communication Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Communication Inc

Parent Company

General Communication

Category

Paging, 911 emergency systems

Sector

Telecommunications

Tagline/ Slogan

Your safety is our business

USP

Dedicated service for communications equipment

STP

Segment

Telecommunications

Target Group

Residential and Business communities

Positioning

Superior servicing

SWOT Analysis

Strengths

1. Efficient console and dispatch centers
2. First to promote 2 way radio communications
3. Diverse paging products
4. Engaging in mobile service vehicles

5. Growing customer base with over 1500+ employees

6. Its services include cable television service, Internet access, and Wireline (networking) and cellular telephone

Weaknesses

1. Financial fluctuations have been a concern for the brand
2. Limited geographic presence means low market share

Opportunities

1. LTE connected devices practices
2. Integration with GPS
3. Acquisition of smaller players and geographic expansion

Threats

1. Security and safety is a concern
2. Intense competition from communication services
3. Expensive equipments and increasing operational costs

Competition

Competitors

1. Swiss Phone
2. Long range Systems
3. Motorola solutions



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