Granite State Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 579
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SWOT Analysis of Granite State Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Granite State Communications

Parent Company

Granite State Communications

Category

Internet, Telephone and Fiber optics

Sector

Telecommunications

Tagline/ Slogan

Reliable neighbors

USP

Fiber optic technology

STP

Segment

Telecommunication and internet

Target Group

Individuals and business communities

Positioning

Quality and Value added services

SWOT Analysis

Strengths

1. Migrating to fiber optic technology from GSC
2. Confinement to few but quality services
3. Special offerings for the customers
4. User friendly interface which is a benefit

5. Competitively priced which attracts customer base

6. Since 1877- strong brand legacy in US

Weaknesses

1. Little brand recognition and awareness compared to big players
2. Despite legacy, low market share

Opportunities

1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More advertising and brand awareness would help increase

Threats

1. Security and safety is a concern
2. Intense competition from communication services
3. Fluctuating economic scenario and recessions

Competition

Competitors

1. Verizon
2. Bradenburg
3. AT&T



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