ICBS SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 510
Advertisements

SWOT Analysis of ICBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ICBS

Parent Company

ICBS

Category

Real time monitoring, networking and solutions

Sector

Telecommunications

Tagline/ Slogan

-

USP

Complete solutions in telecommunication and networking

STP

Segment

Telecommunications and networking

Target Group

Business Communities

Positioning

Efficient service provider

SWOT Analysis

Strengths

1. Providing attention and quality service to customers
2. Provides custom programming and equipment handling
3. Strong base of active resellers
4. Innovative human resource and skilled workforce

Weaknesses

1. Under-developed website
2. Low brand image and recognition compared to bigger industry players
3. High Churn rate and low subscriber growth

Opportunities

1. Industry is wide and diverse
2. Expansion plans on the cards
3. Expanding the brand into newer geographies

4. Integration with GPS

Threats

1. Security can be breached which is a concern
2. Chances of copyright violation
3. Over dependence on technology

Competition

Competitors

1. AT&T
2. Compshore
3.ConnectIT



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: