ICBS SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 586
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SWOT Analysis of ICBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ICBS

Parent Company

ICBS

Category

Real time monitoring, networking and solutions

Sector

Telecommunications

Tagline/ Slogan

-

USP

Complete solutions in telecommunication and networking

STP

Segment

Telecommunications and networking

Target Group

Business Communities

Positioning

Efficient service provider

SWOT Analysis

Strengths

1. Providing attention and quality service to customers
2. Provides custom programming and equipment handling
3. Strong base of active resellers
4. Innovative human resource and skilled workforce

Weaknesses

1. Under-developed website
2. Low brand image and recognition compared to bigger industry players
3. High Churn rate and low subscriber growth

Opportunities

1. Industry is wide and diverse
2. Expansion plans on the cards
3. Expanding the brand into newer geographies

4. Integration with GPS

Threats

1. Security can be breached which is a concern
2. Chances of copyright violation
3. Over dependence on technology

Competition

Competitors

1. AT&T
2. Compshore
3.ConnectIT


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