IOWA Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 422
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SWOT Analysis of IOWA Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IOWA Telecom

Parent Company

Windstream

Category

Network and Communication

Sector

Telecommunications

Tagline/ Slogan

-

USP

Quick Service

STP

Segment

Telecommunication and networking

Target Group 

Business groups and organizations

Positioning

Reliable and trustworthy

SWOT Analysis

Strengths

1. Strong acquisitions over the years
2. Strong market share in the US
3. Unique and competitive pricing as compared to competitors
4. Strong service provider in the fields of Network and Communication equipment and services like phone, Internet, & TV

Weaknesses

1. Low customer retention and limited geographic presence
2. Brand awareness is limited compared to global telecom brands

Opportunities

1. LTE connected devices practices
2. Integration with GPS
3. Increasing demand for paging

Threats

1. Security and safety of customers
2. Intense competition from communication services
3. Mobile malware

Competition

Competitors

1. Cincinati Bell
2. AT&T
3. Century Link


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