Level 3 communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1476
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SWOT Analysis of Level 3 communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Level 3 communications

Parent Company

Level 3 communications

Category

Data, voice, video, security and cloud

Sector

Telecommunications

Tagline/ Slogan

-

USP

Innovative and efficient

STP

Segment

Telecommunication

Target Group

Business and carrier customers

Positioning

New technology provider

SWOT Analysis

Strengths

1. Strong brand recognition
2. Increase internet and online sales
3. Growing global reach and reputation
4. Efficient service coverage

5. The company has over 11,000 + employees

6. Its products include Mobile telephony, Internet services, Content delivery

7. It has operations in North America, Latin America, Europe, and selected cities in Asia

Weaknesses

1. The brand has limited market share due to competition
2. Needs to explore newer markets especially the emerging economies

Opportunities

1. Further consolidation in the industry
2. Acquisition of smaller and regional operators
3. More marketing and advertising alongwith geographic extension

Threats

1. Strict restrictions by govts can cause issues
2. Increasing costs of operations and high cost of technology installations
3. Safety of customers data

Competition

Competitors

1. Verizon
2. AT&T
3. Cincinati Bell


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