Matrix Business Technologies SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 523
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SWOT Analysis of Matrix Business Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Matrix Business Technologies

Parent Company

Impact Telecom

Category

Voice, data and internet

Sector

Telecommunications

Tagline/ Slogan

Better service. Better Options. Better Value

USP

Unique division for residential services

STP

Segment

Telecommunications

Target Group

Residential and business communities

Positioning

Offerings of comprehensive suite of voice and data services

SWOT Analysis

Strengths

1. They offer conferencing and are highly recognized
2. Direct to customer business model
3. Offers Network Services like T1 Velocity Packages, Business Class Internet Access, Voice T-1, Integrated T-1 Bundles, DSL Broadband, IP VPN, Frame Relay etc
4. Growing mobile and internet customer base

5. Scaling both residential and business segments differently

Weaknesses

1. The brand is restricted to a few areas as compared to big players
2. Limited market share of the brand owing to tough competition

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Costs of operations are increasing and demands huge investments
2. Newer technologies evolving each day
3Competition is getting stronger by acquisitions

Competition

Competitors

1. AT&T
2. Verizon
3. CenturyLink

 


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