Midcontinent Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 645
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SWOT Analysis of Midcontinent Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Midcontinent Communications

Parent Company

Midcontinent Media and Comcast

Category

TV, Internet and Data

Sector

Telecommunications

Tagline/ Slogan

We're "People" People

USP

Reach out to the customers

STP

Segment

Telecommunications

Target Group

Residential and Business communities

Positioning

Reliable service provider

SWOT Analysis

Strengths

1. E-billing services and online facilities for customers
2. The company has over 300,000+ customers in the US
3. Exclusive coverage of local sports events and college competitions
4. Dial up And DSL internet connections and  Digital Video all on the same line

5. Also provides services to large companies

Weaknesses

1. The brand is restricted to a few locations compared to bigger players

2. Competition in the US means lower market share

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Increasing costs of operations and growing need to improved infrastructure investment
2. Newer technologies evolving each day
3. Mergers and Acquisitions make competition stronger and hence affect its market share

Competition

Competitors

1. Century Link
2. Qwest
3. Verizon


The table above concludes the Midcontinent Communications SWOT analysis along with its marketing strategy and brand parameters.

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