Nextiva SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 865
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SWOT Analysis of Nextiva with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nextiva

Parent Company

Nextiva

Category

Business VOIP, Call centers and PBX Sip trunks

Sector

Telecommunications

Tagline/ Slogan

Business Cloud Communication

USP

NextOS technology

STP

Segment

Telecommunication

Target Group

Corporate Offices and Business Communities

Positioning

Its business phone systems focus on VoIP services

SWOT Analysis

Strengths

1. The brand effectively serves small and medium sized American and Canadian companies
2. Customer experience is also taken care of in the best way
3. Productivity has increased by decreasing complexities
4. The company offers Call centre solutions and PBX SIP Trunking

5. Awarded as one of the best places to work

Weaknesses

1. The brand is limited to a few locations in the US

2. Intense competition means limited market share growth

Opportunities

1. Further consolidation in the industry
2. Expansion of auto conferencing access
3. Integration with GPS

Threats

1. Increasing costs of operations and infrastructure

2. The brand has tough competition from existing players

3. Unfavorable govt policies and market conditions

Competition

Competitors

1. CC communications
2. Verizon
3. Motorola Corp.



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