Northlake Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 446
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SWOT Analysis of Northlake Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Northlake Telecom

Parent Company

Northlake Telecom

Category

Voice, Data and wireless

Sector

Telecommunications

Tagline/ Slogan

Business Data, Voice & Wireless Services

USP

Trustworthy service

STP

Segment

Telecommunications

Target Group

Residential and business communities

Positioning

Pricing the way customer wants it to be

SWOT Analysis

Strengths

1. Pricing is competitive giving the brand an advantage
2. Service quality is laudable
3. Dedicated Board members and employees
4. Variety and quality in products and services

5. CSR activities have strengthened the brands presence

Weaknesses

1. Brand awareness and marketing is restricted compared to international players
2. Competitors have better geographic reach in the service areas
3. Expansion plan is weak and may backfire

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. AT&T
2. Verizon
3. CenturyLink



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