SingTel Optus SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1556
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SWOT Analysis of SingTel Optus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SingTel Optus

Parent Company

Singtel

Category

Mobile, Internet and TV

Sector

Telecommunication

Tagline/ Slogan

Yes Optus; We hear you

USP

Vision and values integral to success

STP

Segment

Telecommunication services

Target Group

Residential, Business specifically corporate offices

Positioning

Trendy and Smart services

SWOT Analysis

Strengths

1. One of the largest telecom companies in Australia
2. Reliable Services and fast local support
3. Growing mobile and internet customer base
4. Availability across a vast region across the country

5. Major investment in Home Telephone

6. Over 8500+ employees in the organization

7. Acquisition of smaller players has strengthened the brand

Weaknesses

1. Might lose the first movers advantage
2. Limited regional presence as compared to global competitors

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions can reduce its market share

Competition

Competitors

1. Macquarie Telecom
2. Telstra
3. Motorola corp



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