Pacific Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 708
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SWOT Analysis of Pacific Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Telephone Company

Parent Company

Pacific Telephone Company

Category

Prison, Business and Cellular Phone services

Sector

Telecommunications

Tagline/ Slogan

A name you know and trust

USP

Cheap prison phone servicing

STP

Segment

Telecommunications

Target Group

Jails, Residential and business sectors

Positioning

Cheap and affordable

SWOT Analysis

Strengths

1. Catering needs of a very specific and unique customer
2. Cheap and good quality services
3. Growing more customer base worldwide
4. Innovative human resources

5. No rate fluctuation 24*7

Weaknesses

1. Limited business as compared to big competitors
2. Absence in remote areas

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions making competitors strong

Competition

Competitors

1. AT&T
2. Netwix
3. Verizon



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