Engin SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 394
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SWOT Analysis of Engin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Engin

Parent Company

Engin Limited

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

It’s time we made a connection

USP

Range of free included features

STP

Segment

Telecommunication

Target Group

Large corporations, residential and small businesses

Positioning

Easy  to use services

SWOT Analysis

Strengths

1.Leading broadband telephone company

2.One of the leading Australian telecom companies with a strong market share

3.Moderate revenues through sales

4.Provider of Apps for improving small business productivity

5.Product and services innovation

Weaknesses

1. The brand is restricted to a few locations in Australia with no international presence

2.Financially not as strong as its global competitors

Opportunities

1.Acquisition will lead to expansion through new lines

2.Take advantage of large customer base and expand to new territories

3. More marketing and tie-ups with bigger industry players

Threats

1.Aquisition by Eftel threat of cannibalization

2.Tough competitions by other competitors

3. The increasing operational costs and rising costs of investments

Competition

Competitors

1.Telstra

2.Austar



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