Flat Planet Phone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 442
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SWOT Analysis of Flat Planet Phone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Flat Planet Phone Company

Parent Company

The Flat Planet Phone Company

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Deep understanding of international call centers

STP

Segment

Telecommunication

Target Group

Resellers, International call centers, start-ups

Positioning

A provider focused on the business growth of customer

SWOT Analysis

Strengths

1. Deep understanding of international call centers

2. Expertise in the internet start-up and reseller category

3. Constant innovation since its recent startup

4. The brand offers services in USA, Europe and Middle East

5. Regionally a well knowned brand with an expert team of employees

Weaknesses

1. Expertise only in specific areas
2. Comparatively lesser customer reach means low market share

3. Limited online marketing and low brand awareness

Opportunities

1. More product offerings

2. More focus on residential offerings

3. The brand can tie-up with global majors to increase business

Threats

1. High competition in the market

2. Govt policies and unfavorable market conditions

3. Rising operational costs and heavy investments can affect profits and margins

Competition

Competitors

1. Century link

2. Verizon
3. Broadview Networks

4. Cavalier

5. TDS Telecom



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