Gateway Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 514
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SWOT Analysis of Gateway Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gateway Communications

Parent Company

Vodacom

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

Connecting Africa

USP

Gateway Communications use satellite, subsea cable, wireless and fibre connectivity

STP

Segment

Telecommunication

Target Group

Enterprises and companies

Positioning

As high quality and cost effective solutions

SWOT Analysis

Strengths

1. One of the largest and most advanced pan-African telecommunications network

2. Africa's leading mobile operators and ISPs

3.Connects world’s largest telecoms companies and multinational businesses with African continent

4. Africa’s largest independent telecoms wholesaler

5.Global footprint due to its widespread operations in close to 40 countries

6. Broader portfolio of voice, data and managed telecoms solutions

Weaknesses

1. Globally the brand is yet to compete with the prominent players

2.Untapped residential customers

Opportunities

1.Technological advancements

2.Residents market and companies can be tapped further

3. Expansion of operations in newer locations and international locations can boost business

Threats

1.Threats from existing competitors

2.Fluctuating economic scenarios and global recession

3. Increasing operational costs mean lower margins

Competition

Competitors

1. Voltar Communications Inc

2. Intellitech

3. Inter-Tel Incorporated



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