Grande Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 413
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SWOT Analysis of Grande Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grande Communications

Parent Company

ABRY Partners

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

Better Bundles Fastest Internet Local Service

USP

High-capacity fiber optic network using the latest technological advancements in broadband communications

STP

Segment

Telecommunication

Target Group

Individuals and companies

Positioning

Entertainment and communication providers

SWOT Analysis

Strengths

1.Offer meaningful savings, local and long distance service providers

2.Providers of Better bundles and fastest internet in town

3.24/7 customer care support available

4.Speed and Price a great value for customers

5.Reasonalble fees for installations

6.Monopoly in some parts of Texas and parts of US

Weaknesses

1.Alleged connectivity issues are a concern

2.The brand is only at specific locations means low market share and revenues

Opportunities

1.Opportunity for educational institutes emerging as new markets

2.Global expansion as it provides long distance services also

3. Tie-ups with prominent players and also offering customized services to clients

Threats

1.Threat from rivalries and growing competition

2.Unhappy customers switching to other service providers

3. Increasing operational costs and unfavorable govt policies

Competition

Competitors

1.Vodafone

2.AT&T



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