Integra Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 485
Advertisements

SWOT Analysis of Integra Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Integra Telecom

Parent Company

Integra Telecom

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

Responsive. Reliable. Local

USP

Assure the highest levels of feature functionality, performance and security.

STP

Segment

Telecommunication

Target Group

Local Businesses

Positioning

As provider of reliable and secure network services

SWOT Analysis

Strengths

1.Global leader in business communications

2. Serving more than 200 business communities. Operations in many states in the US

3. Unique 5,000-mile, long haul network - one of the largest in the U.S

4. Highest customer loyalty and satisfaction ratings in the telecommunications industry

5.Expanded enterprise and wholesale customer base

6. Rich Product Offerings Drive Massive Sales Growth for Managed and Cloud Solutions

7. Over 2000+ employees are a part of the organization

Weaknesses

1.Limited brand reach as compared to global competitors

2.The brand is restricted to the US for its revenues means slow market share growth rate

Opportunities

1.Residential Markets and newer business markets

2.Neighbouring countries are attractive for this business

3. Acquisition of smaller players can boost the brands presence

Threats

1.Established players who provides communication services to businesses as well as residential.

2. Increasing costs of operational and high investment costs

3. Unfavorable market conditions and strict govt rules

Competition

Competitors

1.Earthlink Inc

2.Avantel Ltd



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: