Lennon Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 343
Advertisements

SWOT Analysis of Lennon Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lennon Telephone Company

Parent Company

Lennon Telephone Company

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

 -

USP

Family operation

STP

Segment

Telecommunication

Target Group

Business and residential customers

Positioning

As friendly and local telecommunication services

SWOT Analysis

Strengths

1.Hometown independent phone company serving the Lennon area

2. Provider of modern and high quality communication service

3.Old and reliable business, Loyal customers

4. Numerous calling features

5.Large local customer base, approx. 28 million

6.Focus on friendly orientation

7. Services: calling features, long distance, cable TV, Internet and high-speed Ethernet

Weaknesses

1.The brand has a low brand recall

2. Limited operations as it is present in a few locations

Opportunities

1.Neighbouring countries are an attractive market

2.Enterprises could be a next target

3. More advertising and customer centric offerings

Threats

1.Financial harm and Negative community impact

2.Environmental factors and govt policies

3. Increasing competitor activity can affect market share

Competition

Competitors

1. Access Point

2. Birch Telecom

3. Call One



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: