Lennon Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 519

SWOT Analysis of Lennon Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lennon Telephone Company

Parent Company

Lennon Telephone Company


Telephone Communications



Tagline/ Slogan



Family operation




Target Group

Business and residential customers


As friendly and local telecommunication services

SWOT Analysis


1.Hometown independent phone company serving the Lennon area

2. Provider of modern and high quality communication service

3.Old and reliable business, Loyal customers

4. Numerous calling features

5.Large local customer base, approx. 28 million

6.Focus on friendly orientation

7. Services: calling features, long distance, cable TV, Internet and high-speed Ethernet


1.The brand has a low brand recall

2. Limited operations as it is present in a few locations


1.Neighbouring countries are an attractive market

2.Enterprises could be a next target

3. More advertising and customer centric offerings


1.Financial harm and Negative community impact

2.Environmental factors and govt policies

3. Increasing competitor activity can affect market share



1. Access Point

2. Birch Telecom

3. Call One

The table above concludes the Lennon Telephone Company SWOT analysis along with its marketing strategy and brand parameters.


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