MegaGate Broadband SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 319
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SWOT Analysis of MegaGate Broadband with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MegaGate Broadband

Parent Company

PrivCo's Ownership

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

Today’s phone company

USP

Award winning sales and service team

STP

Segment

Telecommunication

Target Group

Residents and Businesses

Positioning

As a provider of quality service

SWOT Analysis

Strengths

1. Cellular service pioneer in USA

2. Offer cutting edge solutions to meet a variety of business needs.

3. Wide variety of services ranging from voice to data to managed phone systems

4.Excellant customer care services for all telecom needs

5.Reliable and trusted brand

Weaknesses

1.Not so visible presence in USA compared to large competitors

2.Brand recognition is low and low market share

Opportunities

1.Acquisition by C Spire, opportunity to expand and diversify

2.Increasing customer base by more advertising

3. Expanding the brand to newer geographies can extend the brand business

Threats

1.Competition from big players can reduce its market share

2. Investments and operational costs are heavy which can reduce margins

3. Fluctuating economic scenario and unfavorable govt policies

Competition

Competitors

1.AT&T

2.Comcast



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