Optimum Voice SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 371
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SWOT Analysis of Optimum Voice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Optimum Voice

Parent Company

Cablevision Systems Corporation

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

TV, Phone and Internet services for your business

USP

Offers unlimited calling to the U.S., Canada, Puerto Rico, and the Virgin Islands

STP

Segment

Telecommunication

Target Group

Residential and Business customers

Positioning

As an affordable brand

SWOT Analysis

Strengths

1. Leading telecommunications and media company with a portfolio of operations

2. Large customer base

3. Top-rated digital voice service and customer care services

4.Wide range of services provided all over the sate

5. Popular brand and have strong brand recognition and recall

Weaknesses

1.Limited uniqueness and innovation in its product offering

2. Online presence not as elaborate as international players

Opportunities

1.Growth Opportunity to expand its product offerings

2.Scale and expand to the neighboring countries

3. Customised services can boost the brand image

Threats

1. Well established players already exist in the market which pose a strong threat

2.Competitors which try to enter USA market

3. Higher operational costs and narrow margins

Competition

Competitors

1. CellularOne

2. AT&T

3.Union telephone



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