Pacific LightNet SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 472
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SWOT Analysis of Pacific LightNet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific LightNet

Parent Company

SK Telecom Holdings LP

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Home-grown telecommunications company in Hawaii

STP

Segment

Telecommunication

Target Group

Residential and Business customers

Positioning

As long distance phone services

SWOT Analysis

Strengths

1.Freindly local service and an established brand in Hawaii

2. High speed fiber optic cables and internet access

3.Sold to local and mainland investors

4.Committed team of investors and management

5.Percieved as reliable service providers

Weaknesses

1.Acquired by several companies

2.Bankruptcy and legal issues

3.Allegation of fraud on management

Opportunities

1.Government contracts

2.Growth opportunities through local and mainland investors

Threats

1.Legal allegations can degrade the brand name

2.Threat of competitors

3. Higher competition and low customer base results in limited revenues

Competition

Competitors

1. Oceanic Time Warner Cable

2. Hawaiian Telcom


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