Pacnet SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 441
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SWOT Analysis of Pacnet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacnet

Parent Company

Ashmore Investment Management Limited, Spinnaker Capital Limited and Clearwater Capital Partners

Category

Telephone Communications

Sector

Communications

Tagline/ Slogan

-

USP

Provider that offers services tailored to the business requirements

STP

Segment

Telecommunication

Target Group

Medium and Large sized businesses

Positioning

A global player that answers the diverse and unique requirements of the client business

SWOT Analysis

Strengths

1. Pioneer in delivering high quality services

2. Multinational presence
3. Deliver a complete portfolio of voice, data and Internet services

4. Good network of submarine cables

5. Over 1400+ employees in the organization

6. The brand has its presence in over 15 countries

Weaknesses

1. The brand has limited brand recognition as compared to global brands

2. Lower growth compared to competitors

Opportunities

1. Growing demand for high quality video delivery
2. Rise in demand for rich media content

3. More branding exercises in existing locations and geographic expansion globally

Threats

1. Presence of big brands like Nippon and PCCW
2. Rising competition in South-East Asia

Competition

Competitors

1. Nippon Telegraph
2. PCCW Ltd
3.TYCO Electronics



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