People Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 405
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SWOT Analysis of People Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

People Telecom

Parent Company

M2 Telecommunications Group

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

Saves businesses

USP

Delivers measurable cost efficiencies and savings

STP

Segment

Telecommunication

Target Group

Businesses and organisations

Positioning

As an affordable and high speed network service provider

SWOT Analysis

Strengths

1.One of the Leading Integrated business communications service provider

2.Australia wide availability

3. Merger with Swiftel can add the brand business

4. Offer a wide range of internet related services and also customized communications system

5.Modern equipment and Augmented capabilities

6. Recognised as one of the fastest growing companies

7. Services are offered like Broadband, Telephone, Mobile, Web Hosting

Weaknesses

1.Limited locations means lower market share

2. Online presence is not as elaborate as global players

Opportunities

1.Expanding into new markets

2. Use of technology and innovation to capture markets

3. Customized services and marketing across target audiences

Threats

1. Battling intensely for market share

2.Threat of competitors

3. Strict govt rules and increasing operational costs

Competition

Competitors

1. Primus Telecommunications

2.Telstra Corporation



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