RCN Corporation SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 461
Advertisements

SWOT Analysis of RCN Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RCN Corporation

Parent Company

RCN Corporation

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

Life Redefined

USP

Amongst the market leader for providing cable broadband services in the U.S.

STP

Segment

Telecommunications services, Broadband access, Content, Data and Internet services

Target Group

Business and  Residential Customers

Positioning

Affordable, Reliable  Service for all segments

SWOT Analysis

Strengths

1. Customer Service
2. Superior Technology- Speed, Digital Programming
3. Extensive Customer Base of over 4 million
4. Serving multiple customer segment (Advance Optic-Fiber Network)

5. One of the largest cable service provider in the US

6. Over 1000+ people are a part of the group

Weaknesses

1. Intense competition within the US market means lower growth rate

2. The brand is yet to establish its services in the international markets

Opportunities

1. Growing IT Services Market
2. Scope to grow in other emerging markets
3. Strategic Growth Initiatives

Threats

1. Existing leaders increasing their market base
2. Frequent Technological Changes
3. Increased presence of new entrants

Competition

Competitors

1. Cablevision
2. Calhan Wireless
3. Comsat



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: