Sage Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 437
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SWOT Analysis of Sage Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sage Telecom

Parent Company

SBC Communications

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

-

USP

Serve to rural markets of USA

STP

Segment

Telecommunication

Target Group

Residential and business customers

Positioning

As a brand with affordable prices with a variety of options

SWOT Analysis

Strengths

1.One of the fastest growing telecom company

2.Reliability and quality customer service

3.Sage Telecom is part of the Best Price Guarantee program

4.Loyal customers and high brand recognition

5.Support from public utilities for certifications

6. Serve over 400,000 residential and small business customers

7.They provide better value to Michigan customers

8. Retains over 90% of its customer base

Weaknesses

1.Sales and marketing team is not very strong, low on advertisement

2.Not wider range of products or service offerings compared to global leader

Opportunities

1.Expand services to other states in US

2.Growing customer base is an opportunity

3.Can target urban markets as well

Threats

1.Cater only to rural markets which is highly competitive

2.Existing players create barriers to enter their territory

3. Increasing investment and infrastructure costs means lower margins

Competition

Competitors

1.Xfinity

2.Century Link

3.Cable One



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