Service Electric Cable TV SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 506
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SWOT Analysis of Service Electric Cable TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Service Electric Cable TV

Parent Company

Service Electric Cable TV, Inc.

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

We Bring It All Home... From The Inventors of Cable TV!

USP

Inventors of cable TV were the founders of this company

STP

Segment

Telecommunication

Target Group

Resident customers

Positioning

As a reliable, cost-effective and fast internet connection

SWOT Analysis

Strengths

1.Increased channel selection

2.Faster Internet speed than other players of the market

3.High definition channels

4.Percieved as reliable and cost effective service providers

5.Reputation and recognition

6.Provide quality access to television

Weaknesses

1.Technological challenges through limited resource is a concern

2.Customer retention is difficult due to increasing presence of global brands

Opportunities

1.Add more services to the existing plans in future

2.Move to emerging markets in neighboring states

3.Low on customer care services

Threats

1.Well established competitors pose the biggest threat to Service electric

2.Market environment is very dynamic

3. Rising costs and hostile govt policies

Competition

Competitors

1.RCN

2.Media One Inc.



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