TDS Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1071
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SWOT Analysis of TDS Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TDS Telecom

Parent Company

Telephone and Data Systems, Inc.

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

Empowering you to connect

USP

Offers businesses latest communications solutions

STP

Segment

Telecommunication

Target Group

Residential and Business customers

Positioning

As a trust worthy service provider

SWOT Analysis

Strengths

1.The seventh largest local exchange telephone company in the U.S

2.Services to customers in more than a hundred rural, suburban, and metropolitan communities

3.Dedicated high-speed Internet, and hosted-managed services

4.TDS has 1+ million connections in service

5.Provides customized IT solutions to businesses

6.Offers wide range of services

7. Over 2500+ employees are a part of the workforce

Weaknesses

1.Retention of Higher management became difficult

2.Lower geographic presence compared to bigger brands

Opportunities

1.Favorable market conditions and market potential an opportunity to scale in neighboring countries

2. Customized services and offerings

3. More marketing and advertising to boost business

Threats

1.Internet traffic and security threats

2.Threat from well-established competitors in the market

3. Higher operational costs

Competition

Competitors

1.Comcast

2.Cox

3.Mediacom


The table above concludes the TDS Telecom SWOT analysis along with its marketing strategy and brand parameters.

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