Union Telephone Co SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 447
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SWOT Analysis of Union Telephone Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union Telephone Co

Parent Company

Union Telephone Co

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

Reliable, Affordable, local

USP

A company with homegrown values and straight forward approach of doing business

STP

Segment

Telecommunication

Target Group

Residential

Positioning

A home grown provider of communication to the local people

SWOT Analysis

Strengths

1. Good Competency in Wireless technology

2. Wide product offerings in wireless sector
3. Home-grown brand having a strong regional presence in US
4. Deliver a complete portfolio of voice, data and Internet services

Weaknesses

1. Brand image is not very elaborate

2. Limited geographic presence means lower market share

Opportunities

1. Emerging business markets with IT solutions requirement
2. Less players in the market

3. Opportunities to expand geographically

Threats

1. Bankruptcy and financial problems
2. Presence of big brands increasing competition

3. Rising operational costs

Competition

Competitors

1. CenturyLink
2. Fairpoint

3. Silver Star Commuications

4. Cellular One



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