Waccamaw Telecommunications Systems SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 835
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SWOT Analysis of Waccamaw Telecommunications Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Waccamaw Telecommunications Systems

Parent Company

Waccamaw Telecommunications Systems

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

IT simplified

USP

Providing High-technology solutions that are easy to deploy and simple to use

STP

Segment

Telecommunication

Target Group

Small and medium sized businesses

Positioning

A provider with solutions that are easy to deploy and simple to use

SWOT Analysis

Strengths

1. Expertise in IP Phone and IT security

2. Wide product offerings
3. Widespread reach in different industries

4. Simple and easy to use solutions

5.  Business partners include brands like HP, Toshiba, Microsoft etc

Weaknesses

1. The brand has limited reach compared to global leaders

2. Market share growth is slow owing to intense competition

Opportunities

1. Emerging business markets with IT solutions requirement
2. Increasing demand of cloud applications

Threats

1. Bankruptcy and financial concerns
2. Presence of established brands increasing activities

3. Problems with Securities and Exchange Commission for not making periodic filings

Competition

Competitors

1. AT&T
2. Birch
3. Atlantic Broadband

4. Time Warner cable


The table above concludes the Waccamaw Telecommunications Systems SWOT analysis along with its marketing strategy and brand parameters.

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