Whidbey Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 568
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SWOT Analysis of Whidbey Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Whidbey Telecom

Parent Company

Whidbey Telecom

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Provider of cloud-based solutions and linking traditional technologies with next-gen services

STP

Segment

Telecommunication

Target Group

Small and medium sized businesses

Positioning

A one-stop shop for a wide variety of products and services

SWOT Analysis

Strengths

1. Wide product offerings
2. Competency in business Security and entertainment sectors
3. Presence in entertainment sector through Whidbey TV and WiFire Coffee Bar
4. Deliver a complete portfolio of voice, data and Internet services

5. Reliable service

Weaknesses

1. Less geographic outreach compared to bigger brands

2. Limited reach means lower market share

Opportunities

1. Emerging business markets with IT solutions requirement
2. Less players in the market

3. Growing to international locations for increasing business

Threats

1. Presence of established brands and Rising competition

2. Increasing operational costs are a concern

3. Strict govt policies and fluctuating economies

Competition

Competitors

1. CenturyLink
2. Comcast

3. Hood Canal Communications


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