Posted in Telecom Service Providers, Total Reads: 528
SWOT Analysis of Whidbey Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Provider of cloud-based solutions and linking traditional technologies with next-gen services
Small and medium sized businesses
A one-stop shop for a wide variety of products and services
1. Wide product offerings 2. Competency in business Security and entertainment sectors 3. Presence in entertainment sector through Whidbey TV and WiFire Coffee Bar 4. Deliver a complete portfolio of voice, data and Internet services
5. Reliable service
1. Less geographic outreach compared to bigger brands
2. Limited reach means lower market share
1. Emerging business markets with IT solutions requirement 2. Less players in the market
3. Growing to international locations for increasing business
1. Presence of established brands and Rising competition
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