Retriever Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 596
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SWOT Analysis of Retriever Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Retriever Communications

Parent Company

Retriever Communications

Category

Application development, mobile business apps and dispatch & scheduling

Sector

Telecommunications

Tagline/ Slogan

Industrial Strength mobile applications

USP

Mobility guaranteed

STP

Segment

Telecommunications

Target Group

Residential and business communities

Positioning

High Deliverables

SWOT Analysis

Strengths

1. Lifetime warranty of native apps
2. Guarantee for no lost data
3. Apps can work out of network coverage
4. Infield application recovery

5. Cloud service level agreement, 99%  availability

6. The brand works with companies like Microsoft, IBM, Motorola etc

Weaknesses

1. The brand has a limited geographic reach

2. Intense competition from big industry players means low market share growth

Opportunities

1. Increasing its geographic reach to newer destinations
2. Integration with GPS
3. Acquiring smaller brands to boost its business

Threats

1. Security and safety of customer information
2. Intense competition from communication services
3. Increasing costs of operations and investments

Competition

Competitors

1. Click Software Technologies
2. AT&T
3. Ohio Software technologies

 

 

 

 


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