Posted in Telecom Service Providers, Total Reads: 475
SWOT Analysis of Zentality with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Voice and Data
Communications in perfect balance
Home and Business sectors
Earn respect and help business
1. E-billing services are an added advantage for the customers 2. Competitive pricings are used for attracting customers 3. Data and data center solutions are also offered 4. Dial up And DSL internet connections and Digital Video all on the same line
1. Limited brand awareness means lower customer base 2. Low revenues and smaller market share of the brand
1. A shift in the industry (Voice over Internet Protocol) 2. Intense competition between cable and wired networks 3. Steady increase in internet usage
4. Capitalizing on 3G and 4G services
1. Competitors are laying fiber optic cable giving direct access to the customers 2. Newer technologies evolving each day 3. Mergers and Acquisitions
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