Zentality SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 413
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SWOT Analysis of Zentality with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zentality

Parent Company

Zentality

Category

Voice and Data

Sector

Telecommunications

Tagline/ Slogan

Communications in perfect balance

USP

Customer focused

STP

Segment

Telecommunications

Target Group

Home and Business sectors

Positioning

Earn respect and help business

SWOT Analysis

Strengths

1. E-billing services are an added advantage for the customers
2. Competitive pricings are used for attracting customers
3. Data and data center solutions are also offered
4. Dial up And DSL internet connections and  Digital Video all on the same line

Weaknesses

1. Limited brand awareness means lower customer base
2. Low revenues and smaller market share of the brand

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Century Link
2. Qwest
3. Verizon

 


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