West Wisconsin Telcom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 408
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SWOT Analysis of West Wisconsin Telcom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

West Wisconsin Telcom

Parent Company

West Wisconsin Telcom

Category

Wireless, internet, telephone

Sector

Telecommunications

Tagline/ Slogan

Keeping our communities in touch

USP

Smart deliverables

STP

Segment

Telecommunications

Target Group

Residential and Business

Positioning

Communications in touch

SWOT Analysis

Strengths

1. Evolved Culture within company
2. Complete solution provider
3. Cloud security and services like wireless, telephone, internet etc
4. In trend with technology development

Weaknesses

1. Extreme volatility in the industry and lower market share for the brand
2. Low geographic reach means less revenues compared to big brands

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Verizon
2. AT&T
3. ConnectIT

 


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