Vodacom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2642
Advertisements

SWOT Analysis of Vodacom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vodacom

Parent Company

Vodafone

Category

Mobile, Hosted CRM, Broadband Connect

Sector

Telecommunications

Tagline/ Slogan

A ready business keeps its tenants connected at the speed of light

USP

Package plans

STP

Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Diversified Services

SWOT Analysis

Strengths

1. Best network, best value and best service
2. Business processes are more efficient
3. Stakeholder trust is unique
4. Efficient console and dispatch centers
5. It has a strong customer base of over 50 million people

6. The brand has its presence in South Africa, Tanzania, Mozambique and Lesotho

7. It has an expertise in voice, messaging, data and converged services

Weaknesses

1. Alleged legal controversies have affected the brand

2. Intense competition from many players means limited market share growth

Opportunities

1. Expansion of the brand to newer geographies

2. More customised services for individuals and businesses

3. Advertising and branding exercises can boost business

Threats

1. Security and safety of customer information
2. Intense competition from communication services
3. Govt regulations and increasing costs of operations

Competition

Competitors

1. Siemens
2. MTN
3. AT&T

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: