Posted in Telecom Service Providers, Total Reads: 3341
SWOT Analysis of Vodacom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile, Hosted CRM, Broadband Connect
A ready business keeps its tenants connected at the speed of light
Residential and Business Communities
1. Best network, best value and best service 2. Business processes are more efficient 3. Stakeholder trust is unique 4. Efficient console and dispatch centers 5. It has a strong customer base of over 50 million people
6. The brand has its presence in South Africa, Tanzania, Mozambique and Lesotho
7. It has an expertise in voice, messaging, data and converged services
1. Alleged legal controversies have affected the brand
2. Intense competition from many players means limited market share growth
1. Expansion of the brand to newer geographies
2. More customised services for individuals and businesses
3. Advertising and branding exercises can boost business
1. Security and safety of customer information 2. Intense competition from communication services 3. Govt regulations and increasing costs of operations
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