TW Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 457
Advertisements

SWOT Analysis of TW Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TW Telecom

Parent Company

TW Telecom

Category

Business Ethernet, Internet and voice

Sector

Telecommunications

Tagline/ Slogan

Experience the difference

USP

Open and collaborative

STP

Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Individualistic attention

SWOT Analysis

Strengths

1. Catering needs of a very specific and unique customer
2. Afforable and quality services
3. Growing more customer base
4. Expert human resources with an employee base of over 2500+

5. Services: business class managed voice, Internet and data network services, specializing in Ethernet and transport data networking

Weaknesses

1. Limited geographic reach compared to global competition

2. Market share growth is slow owing to regulations and rivalry

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors increasing their operations
2. Newer technologies evolving each day
3. Mergers and Acquisitions make competition stronger

Competition

Competitors

1. Satellite Country
2. AT&T
3. Dishnet

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: