Telecom North America SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 437
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SWOT Analysis of Telecom North America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telecom North America

Parent Company

Telecom North America

Category

Multi IMSI-Roaming hub, Mobile and wireless

Sector

Telecommunications

Tagline/ Slogan

-

USP

Third Generation Technology

STP

Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Optimum quality of service

SWOT Analysis

Strengths

1. Operates a 1900Hz GSM technology
2. Next generation GSM technology revolving around muiti-imsi and multi msisdn
3. Highly trained engineers and wireless staffs
4. Strong service provider

5. Cellular service enables its customers to visit 170 countries

6. It’s a private company with a strong management

Weaknesses

1. Low geographic penetration as compared to global players

2. The brand is low on brand recognition owing to limited marketing expenses

Opportunities

1. Increasing its geographic reach to newer destinations
2. Integration with GPS
3. Acquiring smaller brands to boost its business

Threats

1. Security and safety of customer information
2. Intense competition from communication services
3. Increasing costs of operations and investments

Competition

Competitors

1. Cincinati Bell
2. AT&T
3. Century Link

 


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