South Canaan Telephone SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 557
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SWOT Analysis of South Canaan Telephone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

South Canaan Telephone

Parent Company

South Canaan Telephone

Category

Phone, Internet, digital TV and power packs

Sector

Telecommunications

Tagline/ Slogan

-

USP

A company you can depend on

STP

Segment

Telecommunications

Target Group

Residential communities

Positioning

103 years invested in product and service improvement

SWOT Analysis

Strengths

1. Catering needs of a very specific and unique customer
2. Affordable and quality services
3. Growing more customer base
4. Innovative and expert human resources in the workforce

5. No rate fluctuation 24*7

Weaknesses

1. The brand has limited market share and less revenues compared to big players
2. Attractive to a specific set of customers

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in cellular mobile usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. AT&T
2. Netwix
3. Verizon

 

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