Silver Star Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 516
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SWOT Analysis of Silver Star Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Silver Star Communications

Parent Company

Silver Star Communications

Category

Internet, voice and data services

Sector

Telecommunications

Tagline/ Slogan

-

USP

Long time of trust and service

STP

Segment

Telecommunications

Target Group

Residential and Business Communities

Positioning

Sustainability

SWOT Analysis

Strengths

1. Competitive pricing has made the brand attract more customers
2. Services are customer focused
3. Dedicated Board members and employees
4. Variety and quality in products and services

5. CSR activities have made the brand more sturdy

Weaknesses

1. Competitors have better reach in the service areas
2. Expansion plan is not as elaborate as big firms which may cause hindrance in growth

Opportunities

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

Threats

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions

Competition

Competitors

1. Verizon
2. Brandenburg
3. AT&T

 


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