Blue Casa SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 579
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SWOT Analysis of Blue Casa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Casa

Parent Company

Blue Casa

Category

Telephone Communications

Sector

Telecom

Tagline/ Slogan

Phone service that makes you smile

USP

Hispanic marketing and distribution company providing home services

STP

Segment

Telecommunications

Target Group

Residential customers

Positioning

As a simple and affordable phone services

SWOT Analysis

Strengths

1. Bilingual Support staff
2. Affordable prices without any extra charges

3. Offers services to 45000 customers and provide services throughout California

4.Percieved as a reliable brand by its customers

5. High quality local calling with valuable selection of calling features

Weaknesses

1.Customer care services are allegedly not satisfactory for many of the customers
2.Small brand as compared to global telecom players

Opportunities

1.Opportunity for small businesses and organization customers
2.Emerging markets may create a new market of opportunities

Threats

1.Increasing complaints from the customer may lead to loss of customers and market
2.Threat from Competitors

3. Increasing costs of operations can affect business

Competition

Competitors

1.Verizon
2.CenturyLink

 

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